Department:

Study of Form and Ambience

Course Leader:

conf. Mihaela Șchiopu

Learning outcomes:

The course firstly proposes that the students should be able to fulfil the usual end-of-semester request of having conceived and realised a personal work portfolio. The course also aims to develop the already assimilated graphic knowledge, as well as to expand it with additional material on general advertising graphic and book graphic, and also to enrich the students’ creativity, imagination and initiative. By the end of this course, students would have taken the first steps regarding: 1. conceiving and creating any type of graphic material (leaflets, posters, banners, etc) 2. conceiving and creating graphic materials specific to any publishing house or press trust (book covers, catalogues, compendiums, magazines, etc) 3. becoming familiar with graphic programs such as Quarq X Press, Photoshop, Illustrator, Freehand. 4. Eventually, this course aims at setting up a final exhibition through which students’ results can be shown and observed.

Content:

Lectures: 1. Covers. Conceiving and realizing the cover of an album of architecture / design / photography, etc., dedicated to a favorite author. Designing a cover with an imaginary subject. 2. The poster and its history. Conceiving a poster for a music / photo exhibition, theater show. Designing an entrance ticket /a cd cover/ a brochure (a flyer for an exhibition) 3.The logo and its story. Designing a logo for a personal imaginative company of architecture / product design / photography / fashion, etc. The link between the logo and the business card. 4. The business card. Designing a business card. This will be representative of what each student thinks he/she can represent as an option for his/her future career. The logo of theme 1 will be used. 3 additional business cards will be created for 3 people with other occupations besides the designer. 5. Header sheet and custom envelope. Notes on the Importance of the Identity Manual. Conceiving a letterhead and a custom envelope. The logo of theme 1 will be used. 6. A designer's portfolio. Cover as a first step. Conceiving and realizing the cover of a personal portfolio.

Teaching Method:

Lectures accompanied by multimedia presentations.

Assessment:

The arithmetic average in the scores for the 7 themes will be 80% of the final score. The presence will be marked with 20% of 10 points (maximum mark)

Bibliography:

- Weinschenk Susan M. , - 100 Things Every Designer Needs to Know about People, New Riders Publishing , 2011 - Weinschenk Susan M. , - 100 More Things Every Designer Needs to Know about People, New Riders Publishing , 2015 - Drew, Ned and Sternberger, Paul, - Modern American Book Cover Design, Princeton Architectural Press New York, 2005 - Ken, Pender - Digital colour in graphic design, Butterworth-Heinemann Linacre House, Jordan Hill, Oxford, 1998 - David Airey - Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders Publishing, Berkeley, US, 2014 - Wiedemann, Julius - Logo Design, Taschen, Köln, 2015 David Airey - Logo Design Love: A Guide to Creating Iconic Brand Identities, New Riders Publishing, Berkeley, US, 2014 Wiedemann, Julius - Logo Design, Taschen, Köln, 2015 Bierut, Michael - How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World, Thames & Hudson Ltd, London, 2015 Cooper, Josh - Logo Design - How to Create Logo That Stands Out, Kindle edition, 2016 Evamy, Michael - Logo: The Reference Guide to Symbols and Logotypes (Mini), Laurence King Publishing, London, 2015 Kleon, Austin - Steal Like an Artist: 10 Things Nobody Told You About Being Creative, Workman Publishing Company, NY, 2012 Capsule and Keller, Maura - Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios, Rockport Publishers, Beverly, US,2011 Drew , Michael R. - Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market), Beneath the Cover Press, NY, 2013 The Best of Business Card Design 6 (No. 6) Blackcoffee Design Inc., Boston, US, 2006 Letterheads & Business Cards 2, Zeixs (Design Cube Series), Zeixs, Köln , 2010 Tsurikisawa, Minako and Radeker, Jochen - Corporate Brochure Designs, 2011 Adams, Sean - Masters of Design: Corporate Brochures, Rockport Publishers, Beverly, US, 2009 Eldridge, Kiki - The Best of Brochure Design, Rockport Publishers, Beverly, US, 11, 2010 The Big Book of Brochures, Funf Freunde, 2009 Krause, Jim - Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index, 2001 Graphic Design That Works: Secrets for Successful Logo, Magazine, Brochure, Promotion, and Identity Design, Rockport Publishers, Beverly, US , 2006