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The Faculty of Interior Architecture / Product Design
3rd Year, sem 1, 2019-2020 | Compulsory Course | Hours/Week: 2C | ECTS Credits: 2

SFA-43 | Design History

Department: Study of Form and Ambience
Course Leader:
Mirela Duculescu
Learning outcomes:
- to form, develop and consolidate design-related definitions, notions and concepts helping students to make sense and analyse the history of design in context
- to stimulate students’ skills of understanding and making comments on a designated object in context (the relation between content and form, utility, production techniques, form/ line/colour, style)
Content:
1 Introduction: content and objectives of the course. Esthetics, utility, form typology
2 What is Design? – terminology, its complexity in history, design in relation to arts and architecture
3 Standard and materials – definitions, influences, modernity
4 Supply, Demand, and Design (1700 - 1865) – state manufacturers, Industrial Revolution, the significance of Great Exhibitions (i.e. 1851)
5 Arts, Crafts, and Industry I (1866 – 1900) – social reform, principles of the Arts and Crafts Movement in England and SUA
6 Arts, Crafts, and Industry II (1900-1930)- Art Nouveau, design reform, Art Deco
7 Arts, Crafts, and Industry III (1903 – 1933) – professional associations in design (Deutsche Werkbund and DIA)
8 Arts, Crafts, and Utopias(1917 – 1944) - design schools and their principles (the Bauhaus and the VKhUTEMAS/ Higher Art and Technical Studios)
9 Modern Design (1945-1960) – International Modernism, reconstruction and “good design”
10 Design, Mass Culture and Consumism (1950-1970) – middle class and consumer culture, Psychedelia, pop culture and design
11 Design, Need and Social Responsibility (1960-1970) - eco-design and design for need
12 Postmodernism in Design (1970-1990): Anti-Design and Experimentalism
13 Urban Design and the Public Space I - urban furniture in context, typologies (bus shelters, phone booths, benches, lighting fixtures, garbage bins)
14 Urban Design and the Public Space II – typologies (street information design, pavement, bollards)
Teaching Method:
Lecture accompanied by illustrative materials. Guided conversation, explanations, problematization, case studies and examples.

Assessment:
written papers, written examination of the topics discussed during lecture classes

Bibliography:
Droste, Magdalena Bauhaus, 1919-1933. Taschen, 2006
Dreyfuss, Henry The Measure of Man. Human Factors in Design. New York, 1967
Fiell, Charlotte și Peter Graphic Design for the 21st Century, Taschen, 2003
---. Industrial Design A-Z. Taschen, 2000
---. Design of the 20th Century. Taschen, 2005
Forty, Adrian Objects of Desire (Design and Society Since 1750). Thames&Hudson, Londra, 1992
Ganslandt, Rüdiger și H. Hofmann Handbook of Lighting Design, Erco Edition, 1992
Gehl, Jan și Birgitte Svarre Cum se studiază viața urbană, trad. Silvia Gugu, igloomedia, București, 2015
Gimeno-Martinez, Javier Design and National Identity. Bloomsbury Academic, 2016
Heskett, John Design: A Very Short Introduction, Oxford University Press, 2005,
https://www.unirc.it/documentazione/materiale_didattico/597_2011_289_10941.pdf
Huygen, Frederique British Design (Imagine and Identity). Thames & Hudson, 1989
Itten, Johannes The Elements of Colour [1961], ed. Faber Birren, New York, Van Nostrand Reinhold Company, 1970
Lidwell, Willliam, Holden Kritina și Jill Butler. Universal Principles of Design. 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Rockport Publishers, 2010. http://www.ebooks-share.net
Manzini, Ezio Designul, când toți suntem designeri. O introducere în inovație socială, trad. Simona Nichiteanu, Ed. Vellant, 2017
Marcu-Lapadat, Marius Introducere în arhitectura de interior. București, Editura Simetria, 2013
Margolin, Victor World History of Design, 3 vol., Bloomsbury Academic, Londra, 2015
Norman, Don(ald) The Design of Everyday Things: Revised and Expanded Edition, New York, Basic Books, 2013/ Designul lucrurilor de zi cu zi, trad. Mihaela Sofonea, ed. 1, București, Editura Publica, 2010
Papanek, Victor Design for the Real World: Human Ecology and Social Change. New York, Pantheon Books, 1971 (sau orice altă ediție)/ Design pentru lumea reală. Ecologie umană și schimbare socială, trad. Cristina Sabău și Roxana Aneculăesei, Editura Publica, 2018
Pevsner, Nikolaus Pioneers of Modern Design. Penguin Books, 1982
Pile, Jonathan A History of Interior Design, Wiley, 2000
Poore, Jonathan Interior Colour by Design. A Tool for Architects, Interior Designers and Homeowners, Rockport Publishers, Massachusetts, 1994
Raizman, David History of Modern Design. Upper Saddle River, NJ: Prentice Hall; London: Laurence King Pub., 2004
Sparke, Penny An Introduction to Design and Culture in the Twentieth Century. New York: Harper & Row, 1986
---. The Modern Interior, Reaktion Books, Londra, 2008
Woodham, Jonathan M. A Dictionary of Modern Design. Oxford; New York: Oxford University Press, 2004
xxx Design since 1945. Philadelphia Museum of Art, 1984
xxx Encyclopedia of Design, vol. I-III, Bloomsbury, Londra, 2016

FILMS
xxx The Genius of Design. The Compelling Five Part Series of Designs that Shaped our Lives. BBC Documentary, 2010, http://youtube.com
Doberman The Frontiers of Design, 2018/ https://frontiersfilm.com/
Hustwit, Gary Design Trilogy: Helvetica (2007), Objectified (2009), Urbanized (2011); Rams (2018), http://www.hustwit.com/
Rose, Aaron Beautiful Losers, Sidetrack Films, 2008, documentar despre cultura DIY
Notes:
The course investigates chronologically and thematically history of product design from the end of the
eighteenth nineteenth century to present. Design is looked at in relation to architecture, arts, crafts and
industry. The lecture will focus on the practice within the industrial design field in Western Europe and North America, introducing brief insights into the international context.
Illustration by Laura Cristea and Cristina Popescu
Ten good reasons to study Architecture at UAUIM
The English taught Arhitecture Programme:
https://architecture.uauim.ro/
Ten Good Reasons.pdf
UAUIM brochure.pdf