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The Faculty of Interior Architecture / Product Design
4th Year, sem 1, 2019-2020 | Compulsory Course | Hours/Week: 2C | ECTS Credits: 2

SFA-51 | Design Concepts

Department: Study of Form and Ambience
Course Leader:
Mirela Duculescu
Learning outcomes:
- Familiarity with notions, methods (classical and current) and concepts regarding the practice in design that allow students to form their own critical approach and specialized language;
- Familiarity with a series of approaches regarding the understanding of design in relation to methodologies of interpretation, concepts and ideologies, as well as through the relation between the idea and the transposition into practice;
- Familiarity with critical reading and easy interpretation of a specialized text (see the package of the required readings) through documentation in context, formulation of arguments and questions.

Content:
1 / Introduction to methodology (design thinking etc.). Classic methods / new methods (Ch. Jones, N. Cross)

2 / Methodology and current theories of design interpretation / Part I

3 / Methodology and current theories of design interpretation / Part II

4 / Technology and design / craft and design

5 / Democratic design

6 / Design for all / universal design

7 / Ecological design and sustainability

8 / Contemporary concepts in design

9/ Metode clasice și metode noi. Metodologie și teorii actuale de interpretare a designului / Partea I
Lecturi obligatorii/ LO
Branzi, Andrea. “We are the Primitives.” Design Discourse. History. Theory. Criticism.
ed. Victor Margolin. University of Chicago Press, 1989. 37-41.

Buchanan, Richard. “Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice.” Design Issues 2.1 (Spring 1985): 4-22.

Cipolla, C., & Bartholo, R. Empathy or inclusion: “A dialogical approach to socially responsible design.” International Journal of Design 8:2(2014): 87-100.

Cross, Nigel. “New Design Procedures” (Chapter 4), Engineering. Design Methods. Strategies for Product Design, 3.ed., Wiley, Londra, 2005, pp. 45-59.

Dawood, Sarah. “Pentagram’s Natasha Jen: <<Design is not a monster you ‘unleash’ to fix the world>>”, 8 martie 2018, https://www.designweek.co.uk
Jen, Natasha. Design Thinking is Bullsh*t, conferință, Design Indaba, 21-23 februarie 2018, Cape Town
https://www.youtube.com/watch?v=_raleGrTdUg

Hjelm, Sara Ilstedt. Semiotics in product design, CID, Centre for User Oriented IT Design, Stockholm, 2002.

Norman, Don. “Design thinking” în The Design of Everyday Things: Revised and Expanded Edition, New York, Basic Books, 2013. 217-257.

Sudjic, Deyan. “A is for Authentic,” B is for Bauhaus. An A – Z of the Modern World, Penguin Books, Londra, 2014. 1-20.

Zhao, T. J., & Siu, K. W. M. “The boundaries of public space: A case study of Hong Kong’s mass transit railway.” International Journal of Design 8:2(2014): 43-60.


10/ Metodologie și teorii actuale de interpretare a designului / Partea a II-a/ Lecturi obligatorii
de Breteville, Sheila Levrant. “Some aspects of design from the perspectivve of a woman designer (1973).” în Michael Bierut și Steven Heller et al, eds. Looking closer 3: Classic Writings on Graphic Design, Allworth Press, New York, 1999. 238-245.

Buckley, Cheryl. “Made in Patriarchy: Toward a Feminist Analysis of Women and Design,” Design Issues 3.2 (Autumn, 1986): 3-14.
Labrague, Michelle. “Patagonia, A Case Study in the Historical Development of Slow Thinking”, Journal of Design History 30.2 (2017): 175-191.

Mollebaek Larsen, Marie Louise et al. “The Use of Design Game in the Third World Research,” Leeberg Malene&Lene Wul, eds., Design and Responsibility: Potential and Pitfalls (8th Nordcode Seminar and Workshop, 27-29 May 2009), Denmark, 2012. 138-159.

Naussbam, Bruce. “Is Humanitarian Design the New Imperialism? Does our desire to help do more harm than good?” http://www.fastcodesign.com/1661859/is-humanitarian-design-the-new-imperialism, 6 July 2010

Schwittay, Anke. “Designing Development: Humanitarian Design in the Financial Inclusion Assemblage,” Political and Legal Anthropology Review 37.1(May 2014): 29-47.

Sanders, Elizabeth B.-N. & Pieter Jan Stappers. “Co-creation and the new landscapes of design,” CoDesign: International Journal of CoCreation in Design and the Arts 4:1(2008): 5-18.

Parsons, Tim. “Design for Debate,” Thinking objects. Contemporary Approaches to Product Design, AVA Publishing, Laussane, 2009. 143-148.

Roy, Ankita. A Designer's Manifesto: Designing in a Complex World, PLOT(S) 3(2016): 12-18.


11/ Tehnologie și design / meșteșug și design/ Lecturi obligatorii
Carter, Trudie. “Frank Kolkman creates death simulation machine using virtual reality,” Dezeen,
23 nov. 2017

Gibson, Grant. “The Rise of Craftsmanship,” Design and Making, Danish Crafts, 2011. 20-25.

Gropius, Walter. “Programme of the Staatliches Bauhaus in Weimar (1919).” Trans. Wolfgang Jabs and Basil Gilbert. Programs and Manifestoes on 20th Century Architecture.Ed. Ulrich Conrad. Cambridge: MIT Press, 1970.49-53. Vezi și Nicolae Lascu, coord., Funcțiune și formă, Editura Meridiane, 1989. 180-184.
---. “Bauhaus Dessau - Principles of Bauhaus Production 1926.” Trans. Wolfgang Jabs and Basil Gilbert. Form and Function: A Source Book for the History of Architecture and Design 1890-1939. Eds. Tim and Charlotte Benton. London: Crosby Lockwood Staples, 1975.148-9.
---. “Bauhaus. Idee și constituire, 1923.” extras din Nicolae Lascu, coord. , Funcțiune și formă, Editura Meridiane, 1989. 253-269

Morris, William. “The Art of the People (1879)” Sheffield: Sheffield Academic Press, 1996.179-182.
---. “The Revival of Handicraft (1888)” Morris on Art and Design. Sheffield: Sheffield Academic Press, 1996. 186-197.
---. “Art under Plutocracy (1883),” The Collected Works of William Morris, Cambridge, 2012. 164-191.

Sudjic, Deyan. “B is for Bauhaus,” B is for Bauhaus. An A – Z of the Modern World, Penguin Books, Londra, 2014. 21-39.
---. “C is for Critical Design,” B is for Bauhaus. An A – Z of the Modern World, Penguin Books, Londra, 2014. 121-135.

Tsaknaki, Vasiliki et al. “Precious materials of interaction – exploring interactive accessories as jewellery items,” Nordes, Design ecologies, 6 (2015): 1-10.

Walker, Rob. “The Liberator (Defense Distributed, 2013),” Paola Antonelli și Jamer Hunt. Design and Violence, Museum of Modern Art, New York, 2015. 40-45.
http://designandviolence.moma.org/design-and-violence-debate-iv-the-internet-open-wide/
opțional/ Morley, Madeleine. “The Alluring Beauty of the Computer Virus,” AIGA eye on design, 1 august 2019
https://eyeondesign.aiga.org/the-alluring-beauty-of-the-computer-virus/

Wilson, Mark. “Why Virtual Reality Will Change Design Forever,” 2016, https://www.fastcompany.com

12/ Design democratic/ Lecturi obligatorii
Azrikan, Dmitry. „VNIITE, Dinosaur of Totalitarianism or Plato's Academy of Design?,” Design Issues 15.3 (Autumn, 1999): 45-77.

Paulsson, Gregor. “Society”, Better Things for Everyday Life (1919), Stockholm. Modern Swedish Design. Three Founding Texts, MoMA, 2008. 121-123.
Paulsson, Gregor and Gunnar Asplund et al. “Acceptera” (1931). Modern Swedish Design. Three Founding Texts, MoMA, 2008.143.

Atkinson, Paul.”Do-It-Yourself: Democracy and Design,” Journal of Design History 19.1 (2006): 1-10.

Jacob, Heiner. “HfG Ulm: A Personal View of an Experiment in Democracy and Design Education,” Journal of Design History 3-4 (1988): 221-234.

Rubin, Eli. “The Form of Socialism without Ornament. Consumption, Ideology, and the Fall and Rise of Modernist Design in the German Democratic Republic.” Journal of Design History 19.2 (2006):155-168.
Sudjic, Deyan. “H is for Habitat,” B is for Bauhaus. An A – Z of the Modern World, Penguin Books, Londra, 2014. 219-228.

Design for all / universal design/Lecturi obligatorii
Dennis, Joseph. “Universal Design. New Relevancy for the 21st Century,” ASID/ICON (Summer 2004): 12-22.

Fletcher, Valerie. “Universal Design, Human-Centered Design for the 21st Century,” http://www.adaptiveenvironments.org/index.php?option=Resource&articleid=148&topicid=5, retrieved 21 February 2009

Zitkus, Emilene et al. “The Limits of Inclusive Design in the Current Design Practice”, University of Cambridge, 2013, www.academia.edu, accesat 21 august 2015

13/ Design ecologic și sustenabilitate/ Lecturi obligatorii
Margolin, Victor.”Design for a Sustainable World.” Design Issues 14.2 (1998): 83-92.

Manzini, Ezio. ”Design, Environment and Social Equality: From <<existenzminimum>> to <<quality maximum>>” Design Issues 10.1 (Spring 1994): 37-43.

Manzini, Ezio. ”Limits and Possibilities of Ecodesign. From the <<ecologcial re-design>> of products to the suggestion of <<new environmental scenarios>>” 1992, http://www.changedesign.org/Resources/Manzini/Manuscripts.htm

Marian, Simone și Alvise Matozzi. “Responsibility through Design. Design through Semiotics,” Leeberg Marlene&Lee Wul, eds., Design and Responsibility: Potential and Pitfalls (8th Nordcode Seminar and Workshop, 27-29 May 2009), Denmark, 2012. 120-134.

Oehmen, J. și Seering, W. “Risk-Driven Design Processes – Balancing Efficiency with Resilience in Product Design,” The Future of Design Methodology, Herbert Birkhofer, ed., Springer, London, 2011. 47-54.
Pan, Yue at al. “Fashion Thinking: Fashion Practices and Sustainable Interaction Design” International Journal of Design 9.1(2015): 53-66.

Papanek, Victor. Preface to the First Edition, Preface to the Second Edition. Design for the Real World: Human Ecology and Social Change. 2nd ed. Chcago: Academy Chicago Pub., 1984.i-xxi

Nichols, Rhodes. “Sex, God & Luxury Design,” Leeberg Malene&Lene Wul, eds., Design and Responsibility: Potential and Pitfalls (8th Nordcode Seminar and Workshop, 27-29 May 2009), Denmark, 2012. 88-101.

CURS 14 Concepte contemporane în design. Design activism/ Lecturi obligatorii
Bjögvinsson, Pelle Ehn, Per-Anders Hillgren. “Design Things and Design Thinking: Contemporary Participatory Design Challenges.” Design Issues 28.3 (2012): 101-116.

Fenko, Anna at al. “Noisy Products: Does Appearance Matter?” International Journal of Design 5.3(2011): 77-87.

Fuad-Luke, Alastair. “Contemporary Expressions: Design Activism, 2000 Onwards.” Design Activism: Beautiful Strangeness for a Sustainable World, Earthscan, London, 2009. 77-138.

Margolin, Victor. “Doctoral Education in Design: Problems and Prospects.” Design Issues 26.3 (2010): 70-78.
---. “The Citizen Designer.” în Michael Bierut și Steven Heller eds. Looking closer 5: Critical Writings on Graphic Design, Allworth Press, New York, 2006. 118-128.

Siegel, Dmitri. “Designing Our Own Graves.” Design Observer blog. articol postat la 6 iunie 2006. http://www.designobserver.com (accesat la 18 septembrie 2008).

Singletown newspaper. Argument. S1ngletown exhibition, Droog Design, Venice Architectural Biennale 2008

Stairs, David. “Biophilia and Technophilia: Examining the Nature/Culture Split in Design Theory,” [short version] Design Issues 13.3 (1997): 37-44.

Camocini, Barbara, “Reloading Spaces: How design makes urban spaces more liveable”, IDEA Journal, Urban+Interior, 2015, pp. 119-129

Jaffe, Eric. “How Urban Parks Enhance Your Brain”, 16 iulie 2012, http://www.citylab.com/design/2012/07/how-urban-parks-enhance-your-brain/2586/ accesat 19 martie 2017

Jaffe, Eric. “City Life Changes How Our Brains Deal with Distractions”, 30 ian. 2013, http://www.citylab.com/design/2013/01/city-life-changes-how-our-brains-deal-distractions/4536/, accesat la 19 martie 2017

Poot, Tine at al. “The Public Interior: The Meeting Place for the Urban and the Interior”, IDEA Journal, Urban+Interior, 2015, pp. 45-55

Parkinson, John. “Protest and the Plaza: Engaging the Formal Public Sphere”, Democracy & Public Space. The Physical Sites of Democratic Performance, Oxford University Press, 2012, pp. 146-172
Steven Brower. “Mirko Ilić’s Mission to Promote Social Tolerance,” 30 dec. 2017, http://www.printmag.com/design-culture-2/mirko-ilics-mission/
David Gianatasio. Benetton Not Feeling the Love for Its ‘Unhate’ Kissing Campaign, 17 nov. 2011, https://www.adweek.com


Teaching Method:
The course is based on lecture, problematizing, case studies, comments on required readings and interactivity (question-response technique) in order to determine the students to participate actively. The written paper (essay) due at the end of the semester stands for an academic exercise for developing students’ skills (looking, thinking and making sense of design objects) while trying to grasp the conceptual relationship between form and content.
Assessment:
- essay (written work) with a subject of choice (approx. 2000 words);
- oral presentation on the text of a choice from the compulsory readings package (required readings);
- written examination of the topics discussed during classes.


Bibliography:
content/uploads/2014/06/design-thinking.pdf
Binder, Thomas, Giorgio de De Michelis et al. Design Things (Design Thinking, Design Theory), MIT Press, 2011
Buchanan, Richard, Dennis Doordan,Victor Margolin, eds. The Designed World: Images, Objects, Environments, Berg Publishers, 2012
Bürdek, Bernhard E. “Design and Theory,” Design: History, Theory and Practice of Product Design, Birkhaeuser Basel, 2005. 273-342.
Cross, Nigel Engineering. Design Methods. Strategies for Product Design, 3.ed., Wiley, Londra, 2005; https://archive.org/details/ost-design-engineering_design_methods
Crowley, David și Jane Pavitt, eds. Cold War Modern: Design 1945–1970, V&A Publishing, 2008
Crowley, David și Susan Reid. Style and Socialism: Modernity and Material Culture in Post-War Eastern Europe. Berg Publishers, 2000
Doblin, Jay One hundred great product designs, New York, 1990
Duculescu, Mirela. “Mapping the Narrative of Romanian Design,” carte-catalog pentru expoziția Common Roots. Design Map of Central Europe (Holon Design Museum, Israel, November 15, 2012 – March 02, 2013), Holon. 22-35.
Dyson, James Against the Odds (an autobiography), Orin Publishing Book, Londra 1998
Fallan, Kjetil Scandinavian Design. Alternative Histories, Berg Publishers, 2012
Fiell, Charlotte&Peter Industrial Design A-Z, Taschen, 2000
- - -. 1000 Chairs, Taschen, 2000
Fuad-Luke, Alastair Design Activism: Beautiful Strangeness for a Sustainable World, Earthscan, London, 2009. http://en.booksee.org/book/1284450
IDEO. Human Centered Design Toolkit: An Open-Source Toolkit To Inspire New Solutions in the Developing World, 2nd edition, 2011

Jones, Christopher. Design. Metode și aplicații, traducere din limba engleză de ing. Margareta Dan și arh. Virgil Salvanu după ediția din 1970, București, Editura Tehnică, 1975.
Kelly, Tom The Art of Innovation (Lessons in Creativity from IDEO), Harper Collins Publisher, Londra, 2001
Kirkham, Pat, ed. Women Designers in the USA, 1900-2000: Diversity and Difference. New Haven, CT: Yale University Press, 2000
Krippendorff, Klaus The Semantic Turn: A New Foundation for Design, Routledge, 2005
Lidwell, Willliam, Holden Kritina și Jill Butler. Universal Principles of Design. 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Rockport Publishers, 2010. http://www.ebooks-share.net
Margolin, Victor World History of Design, 3 vol., Bloomsbury Academic, Londra, 2015
---. Design Discourse: History, Theory, Criticism. University of Chicago Press, 1989
---. The Politics of the Artificial: Essays on Design and Design Studies. University of Chicago Press, 2002
McDonough, William și Michael Braungart. Cradle to Cradle: Remaking the Way We Make Things, 2002/Macmillan 2010
Manzini, Ezio. Designul, când toți suntem designeri. O introducere în inovație socială, trad. Simona Nichiteanu, Ed. Vellant, 2018
Margolin, Victor. World History of Design, 3 vol., Bloomsbury Academic, Londra, 2015
---. The Politics of the Artificial: Essays on Design and Design Studies. University of Chicago Press, 2002
---. The Idea of Design, 1995
---. Design Discourse. History. Theory. Criticism. University of Chicago Press, 1989
Myerson, Jeremy IDEO – Masters of Innovation, Laurence King Publishing, Londra, 2001
Norman, Don(ald). The Design of Everyday Things: Revised and Expanded Edition, New York, Basic Books, 2013/ Designul lucrurilor de zi cu zi, trad. Mihaela Sofonea, ed. 1, București, Editura Publica, 2010
Papanek, Victor. Design for the Real World: Human Ecology and Social Change. New York, Pantheon Books, 1971 (sau orice altă ediție)/ Design pentru lumea reală. Ecologie umană și schimbare socială, trad. Cristina Sabău și Roxana Aneculăesei, Editura Publica, 2018
Parsons, Tim. Thinking objects. Contemporary Approaches to Product Design, AVA Publishing, Laussane, 2009
Pavitt, Jane “Design and the Democratic Ideal.” Cold War Modern: Design 1945–1970. Eds. David Crowley și Jane Pavitt. London: V&A Publishing, 2008. 73-93.
Preiser, F.E. Wolfgang și Korydon H. Smith. Universal Design Handbook. New York: McGraw-Hill, 2011
Rashid, Karim Design your self, Lia Potec trad., București: Editura Publica, București, 2008
Resnick, Elisabeth. Developing Citizen Designers, Bloomsbury Academic, Londra, 2016
Sparke, Penny. The Modern Interior, Reaktion Books, Londra, 2008
Woodham, Jonathan. A Dictionary of Modern Design. Oxford; New York: Oxford Univ. Press, 2004

Notes:
The course investigates selectively the conceptual history of design from the end of the nineteenth
century to present, focusing on Europe and North America. Design is looked at in relation to architecture,
arts and technology. This course examines historiographically the theoretical origins and the continuity of
concepts that have been applied to design in various political and socio-economic contexts. The
required readings (excerpts and specialized articles) propose a selective picture on modern and
contemporary product design meanwhile suggesting further topics for research and documentation.

Plagiarism should be avoided in all its forms. About plagiarism, types of plagiarism as incorrect academic practice and rules of avoidance, see the Code of Ethics and University Ethics of UAUIM and / or:
https://www.uauim.ro/universitatea/organizare/, accessed September 20, 2019
https://www.plagiarism.admin.cam.ac.uk/definition, accessed September 24, 2019
Illustration by Laura Cristea and Cristina Popescu
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