Department:

Study of Form and Ambience

Course Leader:

asist. Bogdan-Mihai Ioniță

Teaching Staff:

Diana Flutur

Learning outcomes:

In this course you’ll learn how to present and advertise your product and yourself.

Content:

1. INTRODUCTION AND HISTORY - The need of advertising (product development and sale) 2. WRITTEN MEDIA - Headlines and Composition 3. TRAILERS - Game Trailers vs Movie Trailers vs Product Trailers 4. ADVERTISING WITH LOVE 4. Q&A - Free Discussions and Workshop 5. PRODUCT DESIGN IN MEDIA - Logo/Name, Poster - Composition and Rules, Banners, Flyers 6. PRODUCT DESIGN IN MEDIA - Packaging/Boxing, PowerPoint presentation 7. PRODUCT DESIGN IN MEDIA - Target 8. Q&A - Free Discussions and Workshop 9. SUBLIMINAL MESSAGES - Generalities, Propaganda 10. SUBLIMINAL MESSAGES - Celebrities, Sex 11. INTERNET ADDS - email, Social Media, Apps and Games, Algorithms 12. OTHERS - Templates, CVs 13. Q&A - Free Discussions and Workshop 14. ROUNDUP - Quick look over the previous chapters

Teaching Method:

Lecture, Presentations and Workshops

Assessment:

Product Presentation

Bibliography:

https://youtu.be/aKBXtbgoxBI - Advertising with Love https://youtu.be/7d3VAYGnXjY - The History of Advertising https://iaim.academia.edu/MihaiIrimescu