SFA-129 Design and Advertising

The Faculty of Interior Architecture / Product Design
4th Year, sem 2, 2022-2023 | Compulsory Course | Hours/Week: 2L | ECTS Credits: 2
Study of Form and Ambience
Course Leader:
asist. Bogdan-Mihai Ioniță
Teaching Staff:
Diana Flutur
Learning outcomes:
In this course you’ll learn how to present and advertise your product and yourself.
1. INTRODUCTION AND HISTORY - The need of advertising (product development and sale) 2. WRITTEN MEDIA - Headlines and Composition 3. TRAILERS - Game Trailers vs Movie Trailers vs Product Trailers 4. ADVERTISING WITH LOVE 4. Q&A - Free Discussions and Workshop 5. PRODUCT DESIGN IN MEDIA - Logo/Name, Poster - Composition and Rules, Banners, Flyers 6. PRODUCT DESIGN IN MEDIA - Packaging/Boxing, PowerPoint presentation 7. PRODUCT DESIGN IN MEDIA - Target 8. Q&A - Free Discussions and Workshop 9. SUBLIMINAL MESSAGES - Generalities, Propaganda 10. SUBLIMINAL MESSAGES - Celebrities, Sex 11. INTERNET ADDS - email, Social Media, Apps and Games, Algorithms 12. OTHERS - Templates, CVs 13. Q&A - Free Discussions and Workshop 14. ROUNDUP - Quick look over the previous chapters
Teaching Method:
Lecture, Presentations and Workshops
Product Presentation
https://youtu.be/aKBXtbgoxBI - Advertising with Love https://youtu.be/7d3VAYGnXjY - The History of Advertising https://iaim.academia.edu/MihaiIrimescu