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The Faculty of Interior Architecture / Product Design
4th Year, sem 2, 2019-2020 | Compulsory Course | Hours/Week: 2C | ECTS Credits: 2

SFA-129 | Design and Advertising

Department: Study of Form and Ambience
Course Leader:
lect.arh. Mihai Irimescu
Teaching Staff:
Diana Flutur
Learning outcomes:
In this course you’ll learn how to present and advertise your product and yourself.
Content:
1. INTRODUCTION AND HISTORY - The need of advertising (product development and sale)
2. WRITTEN MEDIA - Headlines and Composition
3. TRAILERS - Game Trailers vs Movie Trailers vs Product Trailers
4. ADVERTISING WITH LOVE
4. Q&A - Free Discussions and Workshop
5. PRODUCT DESIGN IN MEDIA - Logo/Name, Poster - Composition and Rules, Banners, Flyers
6. PRODUCT DESIGN IN MEDIA - Packaging/Boxing, PowerPoint presentation
7. PRODUCT DESIGN IN MEDIA - Target
8. Q&A - Free Discussions and Workshop
9. SUBLIMINAL MESSAGES - Generalities, Propaganda
10. SUBLIMINAL MESSAGES - Celebrities, Sex
11. INTERNET ADDS - email, Social Media, Apps and Games, Algorithms
12. OTHERS - Templates, CVs
13. Q&A - Free Discussions and Workshop
14. ROUNDUP - Quick look over the previous chapters
Teaching Method:
Lecture, Presentations and Workshops
Assessment:
Product Presentation
Bibliography:
https://youtu.be/aKBXtbgoxBI - Advertising with Love
https://youtu.be/7d3VAYGnXjY - The History of Advertising
https://iaim.academia.edu/MihaiIrimescu
Illustration by Laura Cristea and Cristina Popescu
Ten good reasons to study Architecture at UAUIM
The English taught Arhitecture Programme:
https://architecture.uauim.ro/
Ten Good Reasons.pdf
UAUIM brochure.pdf