Course Leader:

asist. Bogdan-Mihai Ioniță

Teaching Staff:

Diana Flutur

Learning outcomes:

In this course you’ll learn how to present and advertise your product and yourself.

Content:

1. INTRODUCTION AND HISTORY - The need of advertising (product development and sale)
2. WRITTEN MEDIA - Headlines and Composition
3. TRAILERS - Game Trailers vs Movie Trailers vs Product Trailers
4. ADVERTISING WITH LOVE
4. Q&A - Free Discussions and Workshop
5. PRODUCT DESIGN IN MEDIA - Logo/Name, Poster - Composition and Rules, Banners, Flyers
6. PRODUCT DESIGN IN MEDIA - Packaging/Boxing, PowerPoint presentation
7. PRODUCT DESIGN IN MEDIA - Target
8. Q&A - Free Discussions and Workshop
9. SUBLIMINAL MESSAGES - Generalities, Propaganda
10. SUBLIMINAL MESSAGES - Celebrities, Sex
11. INTERNET ADDS - email, Social Media, Apps and Games, Algorithms
12. OTHERS - Templates, CVs
13. Q&A - Free Discussions and Workshop
14. ROUNDUP - Quick look over the previous chapters

Teaching Method:

Lecture, Presentations and Workshops

Assessment:

Product Presentation

Bibliography:

https://youtu.be/aKBXtbgoxBI - Advertising with Love
https://youtu.be/7d3VAYGnXjY - The History of Advertising
https://iaim.academia.edu/MihaiIrimescu