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The Faculty of Interior Architecture / Product Design
4th Year, sem 1, 2019-2020 | Compulsory Course | Hours/Week: 1C+10P | ECTS Credits: 14

PID-18 | Design Studio (7)

Department: Interior Design and Design
Course Leader:
Daniel Dumitrescu
Teaching Staff:
Drd.dsg. Irina Alexandru
Learning outcomes:
• Understanding the relation between design and marketing with an accent on the public-audience concept;
• Apropriating the target-audience characteristics as an input data in a design project;
• Identifying the specific problems related to the target-audience;
• Solving the problem of positioning the product to be designed at the level of the target audience;
• Understanding the problem area of a “different expression for different consummers” and solving the problems specific to the market segmentation
• Solving an adequate promotion, regardless any personal position, considering only the target audience specifics;
• Apropriating the specific problems related to such promotion, specifically an outdoor urban promotion.
Content:
The teaching system is based upon sensing, testing and positioning the designer s inner attitude compared with the one of the focus group (target audience), understand the problems related to the group and designing the product as the group needs.
Project Titles
1. Problem solving – different expressions of the product for different consummer groups.
2. Graphic design: Marketing, target audience. Outdoor promotion.
3. One-day project (Problem soving – glass table lamp solution lies within the material characteristics).
Teaching Method:
-theoretical lectures (with illustration) by the teaching staff or guests delivered to the entire year of study or to the studio groups.
- discussions, permanent guidance through the described projects ;
-Correction of each student’s work or with the whole group;
- case analysis
Assessment:
Student’s defense of the project for which the jury will give a grade.
Bibliography:
Kotler Philip, Marketing Management, Ed. Teora 2008 Ch. 5-14
Barbu Vasile, Pestesi Constantin, Chivu, Ioan – Confecții metalice ușoare Ed Tehnică 1995 Cap. 3 – panotaj exterior
Illustration by Laura Cristea and Cristina Popescu
Ten good reasons to study Architecture at UAUIM
The English taught Arhitecture Programme:
https://architecture.uauim.ro/
Ten Good Reasons.pdf
UAUIM brochure.pdf