Course Leaders:

asist.arh.int. Livia Rus

conf.arh. Dan Vucicovici

Teaching Staff:

asist.arh. Cristina Iliescu, asist.arh. Bogdan Radu

Learning outcomes:

Creating a complex graphic design project

Content:

Designing a graphic and verbal identity for an existing product: logotype, graphic symbol, advertising slogan etc.
Integrating the identity in posters, web pages, and social media pages

Teaching Method:

Case-study presentations, discussions

Assessment:

Formative assessments during the project; final evaluation of the project's requested elements and presentation

Bibliography:

-Rudolf ARNHEIM –Arta și percepția vizuală, o psihologie a văzului creator, ed. Meridiane, 1979
-Amy GRAVER, Ben JURA –Best Practices for Graphic Designers, Grids and Page Layouts, Rockport Publishers, 2012
-Ellen LUPTON –Thinking with Type, a Critical Guide for Designers, Writers, Editors and Students, Princeton Architectural Press, 2012
-Philip MEGGS –A History of Graphic Design, John Wiley &Sons Inc., 2012
-Josef MULLER-BROCKMANN –Grid Systems in Graphic Design, Niggli Verlag, 1996