PID-136 Design studio (3.4)

The Faculty of Interior Architecture / Product Design
3rd Year, sem 2, 2023-2024 | Compulsory Course | Hours/Week: 1C+9P | ECTS Credits: 6
Course Leaders: Livia Rus
conf.arh. Dan Vucicovici
Teaching Staff:
asist.arh. Cristina Iliescu, asist.arh. Bogdan Radu
Learning outcomes:
Creating a complex graphic design project
Designing a graphic and verbal identity for an existing product: logotype, graphic symbol, advertising slogan etc.
Integrating the identity in posters, web pages, and social media pages
Teaching Method:
Case-study presentations, discussions
Formative assessments during the project; final evaluation of the project's requested elements and presentation
-Rudolf ARNHEIM –Arta și percepția vizuală, o psihologie a văzului creator, ed. Meridiane, 1979
-Amy GRAVER, Ben JURA –Best Practices for Graphic Designers, Grids and Page Layouts, Rockport Publishers, 2012
-Ellen LUPTON –Thinking with Type, a Critical Guide for Designers, Writers, Editors and Students, Princeton Architectural Press, 2012
-Philip MEGGS –A History of Graphic Design, John Wiley &Sons Inc., 2012
-Josef MULLER-BROCKMANN –Grid Systems in Graphic Design, Niggli Verlag, 1996